Tuesday, May 7, 2019

Toyota SWOT Analysis Essay Example | Topics and Well Written Essays - 1000 words

Toyota SWOT Analysis - Essay ExampleToyotas mission statement, To sustain lucrative growth by providing the best possible customer experience and dealer support embodies the reasons behind the clubs success sustainability, timberland and customer satis evention (Hino, 2006). II. Organizational Strengths and Weaknesses A. The Toyota Way Strategy Toyota has prosperingly employ their widely recognized Toyota Way strategy in all its global business operations. This strategy is found on operational excellence through a 4-P model philosophy, process, people and problem solving. Philosophy is anchored on long-term thinking process on waste elimination people on respect, growth and quarrel and problem solving through the concept of continuous im spring upment. The resultant effect of this strategy is organizational implementation and excellence payable to sustenance of high quality that not only attracts customers but also makes them allegiant (Liker, 2004). The Toyota way is a cl ear strength since it is tailor-made for the community as evidenced by the fact that most of the other operational excellence strategies pursued by organizations around the world were developed from it including the touristy lean manufacturing, just in time and six sigma philosophies. ... The Toyota way only works due to the successful uptake by the employees and the Toyota culture of hard work and continuous improvement is possible through the quality of employees present (Liker and Hoseus, 2008). Toyotas excellent hands is a major strength especially considering the fact that the company operates on principles based on continuous improvement, high quality and organizational performance appraisal which would prove strenuous and overwhelming to weak employees. It is not unknown for companies to adopt noble strategies and policies only for them to fail due to difficulties in adoption by the workforce. C. Product Quality Concerns Toyotas large size as a company means that any error s in manufacturing result in numerous faulty vehicles availed to the market which leads to customer dissatisfaction and aloofness to future car models. This is particularly damaging to reputation as evidenced by the recent recalls of vehicles due to failed breaking systems concerns on safety are enough to cause virtually irreparable vilify to a company such as Toyota. To maximize on quality, a Total Quality wariness system should be carefully implemented besides much emphasis on batch exam since this is perhaps the only way Toyota can mass produce with quality assurance. D. Lack of Customer pursuit Toyota focuses a great deal on the internal aspects of its operations in terms of management and workforce performance optimization and fails to take into consideration the views and interests of the customers. This has resulted in some of its car models being ranked among the ugliest automobiles on roads unenviable

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